Human Locator
Out of context: Reply #10
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while JK discussed about the design aspect of it, i would tackle the system aspect of it.
human locatior seems like a project i did 5 years ago using director and web cam to track movement while displaying different set of images as a person passed by.
this is cool as a project but there are fundamental flaws in the system. Maybe they have solved it but i havent or thought about it too much. "what if there are multiple targets to track?" The idea is to give transitional advertisment but if there are multiple targets than you are not giving any experience to any.
remember this same effect can be achieved using triangular or hexigon shaped strips that can present a image in certain angels as you walk pass it. siminlar to turning billboard that you see, except its stationary.
interesting thing is that this effect can be achieved via multidimensional paper that has 2 more images imprinted on it (like the little thing that when you move it it changes).
to me, this is very stationary. from working for museums and creating physical interactives, i find this as an old idea and old tools. there are other innovative methods that have been implemented to give the user better experiences in museums. it seems like some marketers got the idea that using movement will attract the potential buyers. but remember we could display everything on the display (tv, projection, etc).
Few things comes to mind. One, will the viewer understand whats going on? Will they dismiss it as another poster? Will they appricate it if they understood how it worked? Will this lead to more brand awareness and monetary exchange? The factors involving brand awareness is very difficult when the focus is not concertrated.
example, Bank of America did a poilot program few years back using full sized interactive screen (6 feet plasma screen) to show case their physical interactivity. The user could move the mouse via hand from 3 feet away and click to view more information. This was very exciting but was it successful? no it wasnt. To me this is more of a gimick than anything else. If you are doing this in an isolated envrionment, the user is perceptive to the message. but when in an open environment, the user is distracted further with setting and not personalized information that is conveying.
But do you want personalized information at your face for everyone to watch? "minority report" show cased personal display of personal information at its best. forget privacy.
i saw and see alot of potential using this method of information transfer but there are alot of technological and information design aspect that needs to be solved. i would love to see more intergration of multimedia and physical interactives and not just pretty display of images or motion on TV.
would i want to work on the similar project again? hell yes.