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Out of context: Reply #62
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Third colum on the piece, follow the first link [and the nav i outlined] and the quote is at the top of the page.
i do like your idea for the copy. the reason why i related it to the western world, was to try and make more of a deeper connection with the target audience. the mag is focused around hip-hop urban lifestyle so thats why i used the example of the NBA player. i was never trying to pigeonhole them, just trying to make the piece hit a bit harder.