New Massive Attack site
Out of context: Reply #36
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- Blofeldt0
I'm surprised no has mentioned the idea of having to look in the source code to find out the next step. I think this is revolutionary. It assumes the audiences' understanding and familiarity with technology. That the user is confident enough to look at the code and that it is available to use. I think it's a fantastic comment about how the audience can manipulate the technology. You couldn't do this kind of 2 sided (backend/front end) content with a mobile phone or a television. Why just use the mouse to navigate and pictures and text to communicate when you can use the code and keyboard?
Ultimately if you want tour dates etc then it's right there.
I think this is the best thing Hi Res have done. It pushes our ideas further of how people understand internet technologies and the web's overall acceptance and and how both can be used to convey a message.
Massive Attack proclaim to be progressive and their site mirrors this. The use of the technology is the progressive message not the pictures and text that it displays. I'm looking forward to seeing the site change over time.
And one last thing. Record companies take note. The web can be a great tool not just a hindrance and an after thought.