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Out of context: Reply #7

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    express is a very nice word to play with, you dont have to emphasize the "video rental" have them be the secondary messaging underneath like a tag line....

    maybe EXPRESS is in capitals:

    EXPRESS
    video rentals

    type it our and notice how the letterforms take shape to each other, there is some rather nice negative space between the E and X - many fun things to do with X's! have fun

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