free pitching
Out of context: Reply #5
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- rabattski0
well "good" clients pay for the pitches or pay a certain amount that all the agencies involved get. normally it depends on the market / economy. if the economy is doing bad and/or there are too many agencies a client can easily do free pitches. everyone will jump on really. it's a guerilla you know. all about survival. and it's hard to get all agencies involved saying no to free pitches. just checking out a folio doesn't always work because most of the time it's about the concept and not so necesseraly about the design. you can distill if an agency is good in concepts from the folio yet again it's impossible to say if that will match the client. e.g. an agency which has a lot of sportbrands doesn't necessarly has to be good in carbrands. most of the time pitches are done by major companies who want to switch agency because either they are not happy with their current agency or they want to keep their current agency sharp and keen on the client (most of the time the one who's already doing the stuff is involved in the pitch as well). these days you see a lot of big companies move to smaller agencies since they get way more attention and "service" while bigger agencies have a lot of bigger clients and so they sort of feel not important anymore. look you can say nay to free pitches but if nike knocks on your door for the new european campaign it's really hard to say nay. everytime you have to make a decision. you can always work with non-disclosures and it rarely happens that your work will be stolen (not by big clients).