Tips: Color Correction
Out of context: Reply #5
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- Mick0
Just try and educate the user that their screen is not a complete representation of the color.
The key is in high quality printed proofs. Find yourself a printer or output bureau that has very accurate proofing capabilities. Tell your client that before he goes to print, if he wants an accurate (95% accurate) view of the colors, he will have to pay for a digital proof. If he then wants to play with the colour more, he will have only wasted the cost of the proof ($100 or so).
Just tell him this is the process that all agencies go through and is the best way to see what his printed piece will look like. Tell him the reason a screen color looks different is because printing is made up of 4 colours (CMYK) using additive colours, and a monitor is 3 colours (RGB) - subtractive colours.