NeubauBerlin...
Out of context: Reply #65
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- DutchBoy0
jesus christ.
that's very well said, winter.
it's exactly my thoughts of tonight.
as i have been struggling a lot with finding a balance in earning money and doing work that satisfies my designer-spirit i have been thinking hard in the last few hours what the best steps are to move towards a better, more balanced, but still excitingly challenging new situation..
my plan is to approach a whole array of potential clients, selected by my carefully seeded list of points of interest, without showing in detail what i have done before. Instead if all feels well, both ways, i will set up a comp and see what we feel about it from that point on.
no reference to previous projects (perhaps only briefly, to gain confidence from the counterpart), no reference to all that is superfluous.
just a fresh beginning at every new challenge, stimulating the mind to rethink the purpose of design for the sake of solving new problems in visual communication.
i think there may be different solutions in finding a satisfied carreer as a designer, and praising the objective 'non authoristic' (sp) beauty of modernist design (muller.brockmann/crouwel etc.) by using our 'authored' rules of reinterpretation, to create a new interest in the past era of print-design.
designing for the internet it is always very good to look back at the set boundaries for legibility and usability. for it is still visual communication that has only made the move from paper to screen. with a little added interactivity.