undesign
undesign
Out of context: Reply #2
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- Blofeldt0
I think this is a poor article.
By trying to create the illusion that ideas are detached from empirical style, the ideas are somehow supposed to become purer. 'Undesign' is a design style that aims to subvert design traditions but has to use the same language to achieve this aim. Because we are already literate in a traditional design language this subversion creates an immediate reaction of interest. We 'get it'. Undesign is part of the statement. The fact that the authors of b3ta make a conscious decision to use this style and already understand visual language education of the audience means that Undesign, has become Extra design.
I don't see that this article has considered this.