New Job?
Out of context: Reply #6
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- canoe0
I'm opening a local agency...
Instead of promoting the agency, I'm promoting the area and "sponsoring" the promotion (brought to you by...) Content marketing and place branding as my lead-generation engine. By promoting the area instead of services, I skip the boring, self-serving pitch that business owners ignore, and instead hand them something they actually care about: pride in their local community.
It also helps that the name of the city is in my URL and "marketing" so SEO should be solid quickly. Plus I'm going to max out my Local SEO program as well. I have done photoshoots in the area so I have real work that has products set at wineries and other idyllic locations.
I'm bringing in senior people that do other things better than I do like B2B strategy.
Taking an AI MasterClass certification and will focus in on 3 industries that are prominent here.
I'm tired of chasing freelance jobs and just want retainer work but offering strategy for long term and tactical for short term projects.
Next year I'm going to make a shop for the site where I will sell locally-oriented products that can be sold online through the site and sold at local tourist/book stores. I always loved the idea of hybrid agency ever since my first job interview at Pangborn.
This is what I'm doing at 52, trying to create a business I can later sell. My son still has 6 more years of school, so I gotta start now... I'm not sure we're going to stay here after he graduates. The site goes live in about 10 days.
For me, it's all about control now. I'm so tired of hit-and-miss bullshit and I'm not corporate at all - can't stand the kiss ass and the cut throats.
- Precisely why I asked about what your skills are because I have work to provide. Always have, it's just super hard to get QBNers, except palimpsest, to engagecanoe