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Out of context: Reply #76829
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- Ianbolton1
Where i work we're updating our website to reposition ourselves AGAIN - this time as a company who can scale up, working on high demand, complex spec, tight deadline-based stuff. One member of our team is getting pissed our CD is using ChatGPT for everything and it seems he wants our focus to be on "The challenge is no longer creativity—it’s execution".
For starters, the word execution pisses me off. I feel like ChatGPT is telling us something by constantly offering up Execution as a term we should use. It came up when we were positioning ourselves as a marketing company too. It sounds murderous to me. like, who's being executed. But I get the context.
Secondly, AI is everywhere in our business and i feel like it's important to show how we see it as a useful tool, but not as a means to an end. Ultimately if you ask it to reposition your company, you're only ever going to get biege slop. It has no true creative faculties like a human and doesn't really challenge what you want to do. But how do we adapt in times like this? It's used in EVERYTHING. The challenge is definitely creative if you're relying on ChatGPT for things.
And thirdly, maybe i need a new job.
End of post. Thanks for reading.
Ian Bolton- -execution is key- is a old saying though .. at least to me ...neverscared
- i get that, and totally understand what it means. It's just violently generic as a term these days - again, to me!Ianbolton
- I feel you man, and I agree. We'll see things get homogenous until one 'disrupts' the space with actual creativity.robthelad
- I've been looking for an agency or individual that is bucking the AI system and forcefully portraying analog work sans-ai. Execute.capn_ron