LinkedIn
Out of context: Reply #93
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- srhadden1
We wanted to try to boost one of our posts on Linkedin to our target audience. They gave us 9 impressions (9 times the post was shown to someone in their feed) and for that we got charged 9,86€. There weren't any clicks, so they're effectively charging almost 1100€ CPM.
There isn't any way to edit (or even view) the way the cost gets calculated. When you boost a post you sign up for the 'we do whatever we want' rate.
Last year we did do a CPC campaign and we got an average cost per click of 26€!
Who's still advertising on there? How on earth can anything remotely worthwile come from rates like this?
- Fraud, effectively. Bob Hoffman has a _lot_ to say on the subject of adtech, advertising on social platforms, and so on. None of it good.Continuity
- If there was only one person on LinkedIn I could follow, it would be him. You should, too. His blog is also awesome.
https://www.linkedin…Continuity - http://adcontrarian.…Continuity
- Cool, cheers. What a rip off ...srhadden
- Totally.Continuity
- Getting pro or "verified" is also a scam********
- My last post, just a paragraph of text, got like 63 impressions organically, and you got 9 impressions for almost 10 euros?!
Something wrong for sure...******** - I just got over 3000 impressions on a single comment :))********
- Sure, our post got around 500 impressions organically. But when you want to advertise outside your network you're gonna pay thru the roofsrhadden