Art Director Forever?

Out of context: Reply #4

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  • Morning_star3

    I’ve wrestled with this question for at least a decade now. For me it comes down to this: I love the craft, the concept work, the visualisation and where possible the execution. The more I can do that the happier I am.
    I was promoted some years ago from SrAD to Creative Head which essentially meant I had teams of Art Directors and Copywriters reporting to me. Some of them have 20+ yrs in their positions and are very happy too. 25% of my time was spent on fucking admin bullshit, personal development plans, salary negotiations and a bunch of other shit it hate. There was more meetings about things that weren’t creative . There was also the expectation to get closer to clients, sometimes enjoyable sometime torturous.
    Last week I was asked to apply for a CD position and I don’t know if I want it. It’ll mean much less hands on craft and creativity, more strategy, overseeing and involvement with clients. There’s more money but less of the stuff I love.
    In the end it all depends on your motivations, but there’s something to be said about the happiness you get from doing what you love.

    Morning_star 3Permalink
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    • +1 the Goldilocks zonemort_
    • absolutely_niko
    • I really want to go full CD, but I'm not sure I'm cut out for so much of the client relations business stuff, even if they tell me I am.monospaced
    • Gotta play nice mono. But yea its a grind for those who aren't wired for it.Raybandana
    • It’s not a matter of nice. For me it’s the burden of being in charge.monospaced
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