Artificial Intelligence
Artificial Intelligence
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https://pressgazette.co.uk/publi…
Virtual reality: The widely-quoted media experts who are not what they seem
Since the launch of ChatGPT in 2022, anyone can generate comment, on any subject, in an instant.
It is a technology that appears to have fuelled a rise in expert commentators who have appeared widely in national newspapers but who are either not real, not what they seem to be or at the very least have CVs which do not justify their wide exposure in major newsbrands.
Press Gazette’s investigation suggests gaming this system has become a major industry which may also be a lucrative one for the brands involved.