Copywriting?
Out of context: Reply #2
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- canoe0
Good luck. I've worked in dental plenty and it's all pretty much the same, the only potential you have to making cool is the location and audience.
Like for a Key Largo dentistry we used a kids big ol smile while he was at the beach with a snorkel on his head. So it brought it all home, nice and keys campy.
Are you just worried about writing copy, or are you worried about strategy.
I get more out of branding and strategy books because I've found that to learn copywriting as a skillset you have to read the boring remedial type books to have the tools on top of mind. If you're past that then it's really about getting your mind into understanding what you want to audience to do, in which this case, is not very thrilling - dentist, ugh!
Get your teeth cleaned there and critique how it couuld be better - music, more conversation, a nice pleasant smell, etc... because a big differentiator is the total experience packaged up into small details. It was actually a big deal to reorder the candies I told a client to buy because people were asking about them every month. They became "a thing". Sorry for the tangent.
- the ceo wants us to look like tom ford ffs... it doesnt scream dentaltrooperbill