D ES I GN
Out of context: Reply #3
- Started
- Last post
- 9 Responses
- ********6
I was thinking a little about the jaguar logo, and while I agree that it’s not good, I think I may understand where the inspiration is coming from.
The most interesting (only interesting?) thing they’ve released in decades are the Waymo cars. Of course most people will only know the Waymo brand as the self driving tech but it’s still a jaguar.
Are they trying to lean into tech? Waymo is going to be massive, could kill Uber and Lyft. Easily. So jaguar might be trying to hook themselves to the back of that train. Could be a growth driver.
Hence, the goofy tech logo that doesn’t even feel like a tech company. Not surprising that they failed at the rebrand. Theyre trying to look like a tech company but they’re not one. We’ve all had clients like that — where the don’t embrace who they are. The resulting creative is usually blah on arrival.
- Interesting take.
The trend with EVs is indeed to make the cars look more friendly, even to the extreme - toy cars******** - Waymo isn’t a car company but I’m sure they’re concerned with look and feel********
- agreed. They need a logo that nests tightly in their phone app UIhotroddy
- Who the fuck cates what they intended.cannonball1978
- I bet this kind of rationalization emerged somewhere down the line, but we're still witnessing decades of brand building being thrown away.********
- I'm with sted. A luxury brand is earned and a goldmine once it has been earned. I hope they know what they're doing.skinny_puppy
- Interesting take.