Swearing in Advertising
Swearing in Advertising
Out of context: Reply #3
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- EMGEE330
Think about the French Connection UK campaign, with all the FCUK logos.
Everyone thought it was the word FUCK, but the FCUK in essence wasn't even suggestive. 2 acronyms together like that are just what they are.
But if you're doing something that is obviously a cuss word, and part of it is blanked out, that's a different story.
Do you want the store to get business because of fowl language? Or, do you want them to get business because of a catchy campaign that highlights their products and service, as opposed to profanity being the main aspect to lure people?