SEO Q&A 2024

Out of context: Reply #14

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  • cherub0

    I'm trying to understand what "link building" is. I've built a few websites (none successful) and never once gave any thought to the anchor text. Then I see at 8:30 he's explaining the 4 most commonly used anchor phrases (strategy).

    -brand name
    -title of web page
    -the URL you're linking to
    -'click here'

    But he doesn't give the relative power of each. Assuming 'click here' is the weakest of the 4 (not sure if that's true)...

    In what scenarios would you opt to use the other 3 methods? Like what are the pros and cons? I know it's case specific but Trooperbill (or anyone) would you care to give some general best practices when deciding what the anchor text should be?

    **sends trooperbill signal**

    In my specific case, I'm trying to build backlinks to my youtube videos because currently I don't rank for ANYTHING in youtube at all. If it's this hard to rank for videos I can only imagine how hard to rank for websites...

    • for outreach you dont want to use brand name just make the anchor part of a sentence containing a long tail version of your keryword.trooperbill
    • make sure the page linking to you is from a thematically relevant page on a thematically relevant website. use your keyword in the title tag, h1 and scatteredtrooperbill
    • ...around the content.trooperbill
    • Excellent... and only now did I realize that anchored h1 links will rank higher. Such an easy thing to change on my website, so refreshing...cherub

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