presenting to a client

Out of context: Reply #8

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  • Bluejam0

    Sounds like Company Strategy Suicide™.

    Yeah, you're gonna have a good base of 'bread and butter' clients that have/know their say due to lack of expertise on your companies part (when presenting creative) but sooner or later actual the level of creative worth is gonna drop and the portfolio will suffer.

    I've seen happen on way too many projects, you waste weeks for nothing, lose money over nonstop changes because no one can justify the creative decisions and your credibilty suffers.

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