Design Agency looking for help
Design Agency looking for help
Out of context: Reply #7
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- robthelad2
If the company is serious about rebrand, it should be a dedicated task, not something you 'fit in' to give it the care and attention it deserves. It's also beneficial to go outside for help with branding if you have no time within your own studio.
The big Q is - what is your USP? and then go hard on that to differentiate and create a unique voice within your sector.
In terms of new business, it should be a constant job, a person dedicated to networking, creating leads and following up.
If the work is good this endeavour should only improve your situation.
- I agree with all of this but sometimes you just need to hear it from someone else.benvoid
- Get everyone (stakeholders/decisi... makers) together and do a brand workshop, it'll help align what everyone thinks and feels about the company...robthelad
- ...and give you a solid foundation to go forward from, i.e. "we're thinking this and want to do this, so we should be looking like this and saying this... etc."robthelad