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Out of context: Reply #75059
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- shellie4
I’ve always wanted to get into speaking engagements and today I participate in my very first outside of running programming for affinity group at an agency a couple years ago. I’ll be joining a long time collaborator to speak to an entertainment focused communications class at USC about the evolution of comms channels over my 20 year career and how to adapt as industry trends and technology shift under one’s feet. I’m so excited to share my insights with this group as I’ve worked in this very specific category of advertising movies or working with entertainment IP for most of my career.
The first thing people ask me when they find out what I do is ask how the strike is effecting my work. The short answer is yes but the long answer is that events like these have always been something to work with or around while we wait for our new reality to take hold. Entertainment institutions have been scrambling to make sense of how consumer habits change in lock step with technology, starting with my entry onto the scene at Sony Music immediately after the collapse of Napster. Then, the WGA strike of 2007-08 lasted 99 days after I jumped from music to movies. And now with the current WGA and SAG strikes (on day 126 and counting), their grievances seem all too familiar to the digital shift music made 20 years ago. In my experience, legacy contracts and future focused lawyering is the hardest ball of string to untangle, but still people want their entertainment however they prefer to get it and now. No cats are going in bags — consumers want what they want. Now what? I cant wait to dig in