Artificial Intelligence
Out of context: Reply #847
- Started
- Last post
- 2,583 Responses
- uan0
WPP, one of the world’s largest advertising groups, has teamed up with chipmaker Nvidia to use generative artificial intelligence in the production of advertising at scale for its clients.
...
The platform combines 3D imaging software that can be used to produce a fully accurate photo realistic image — of a car, for example — which can then be taken into a video or 2D advertising generated by the AI engine.In the case of a car, this could be placed in a desert, or rainy street, with the car adapting to its surroundings — glistening wet or reflecting glare — in processes that would have taken days using a traditional green screen or real-life filming.
...
Stephan Pretorius, chief technology officer for WPP, said that its clients were beginning to ask to use generative AI. “We are able to use generative AI to now personalise and . . . customise [advertising] to every environment in the world: you can create 10,000 versions within a couple of minutes.”
...
Read, who said the technology would be “fundamental” to WPP’s business, added that “clients are seeing ways of rapidly reducing the cost of production, to match the demands of new channels”.
- And fire thousands and thousands, of course. AI will make the rich even more rich and put the rest on the street.formed
- No one cares, of course, but you gotta wonder what will happen when the 'consumers' cannot 'consume'.formed
- let them consume cake_niko
- Ai won't replace you... A human who uses excel who has done a cost analysis will help management decide to replace you with Ai.jonny_quest_lives