Tips for shrinking logos

Out of context: Reply #4

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  • uan0

    - consult brand guidelines for small size applications.
    - use whatever they use on their sites as favicon.
    - expand on mouseover
    ...

    • And yet *a lot* of high-profile brands don't have any guidelines or rules for logo reproduction at small sizes.evilpeacock
    • quite sure that's not true...it's common use have a small size version in design guides.uan
    • Certain very large brands might surprise you. If they do cover it, often those executions don't work in specific digital mediums, esp. video.evilpeacock
    • My favs are clients with guidelines that I follow to-the-letter, then I get notes to change due to a contradicting rule that was never written for the medium.evilpeacock

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