creative management
creative management
Out of context: Reply #53
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you're lucky i was still here, SUPA.
that is a very good question which has been bothering my mind from the start.
I think the mid-level artists could participate in a pitch that has a bit more flexibility, and do a comp/mockup on 'no cure no pay' basis. Then if they try well enough and win approval of the client they get the full gig, and this way get an opportunity to compete with the top-level artists.
I also need to add that selection will often be more based on particular style rather then their status as a designer.
In the past we have seen a lot of artists grow big because of one typical high-profile opportunity that choose this artist for his or her distinct style or skills.
these are all details i need to work out for myself still.