Social Media
Social Media
Out of context: Reply #87
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- grafician-1
"- TikTok improved as the favorite social platform (38% share) by 400 bps vs. last Spring, and SNAP was No. 2 at 30% (-100 bps vs. Spring 2022) while Instagram was No. 3 at 20% (-200 bps vs. Spring 2022)
- Teens spend 32% of daily video consumption on Netflix (flat vs. LY) and 29% on YouTube (-200 bps vs. LY)
- Phone is the No. 1 preferred method by teens for customer service interaction; Text/SMS shows the best multi-year gains
- 87% of teens own an iPhone; 88% expect an iPhone to be their next phone; 31% of teens own an Apple Watch"
Piper Sandler completes 44th semi-annual Generation Z survey of 14,500 U.S. teens