creative management
Out of context: Reply #9
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"i find that when i spend the time to really sit down with clients, and really establish their market goals, and communication needs, thats enough work in and of itself - sometimes it starts to feel a bit schizophrenic to then be the same person going back and writing the form work, to then just be the person to dive right into to doing every bit of the creative design....its alot to do, and sometimes spreads one too thin ... ( i sometimes find myself struggling to spark the functional ideas for site architecture, layout, etc, just because i have been living previously in such an administrative role with a client)"
exactly, versa.
I have grown so much into setting up a detailed pitch, analysis, strategy, planning, fincancial overview etc. that it became a design process on itself. And usually after all this work (which can easily take up a full week) I feel empty to sit behind the computer and start creating as well.
on top of that, some designers/creatives i worked with call or email me if i have work for them, telling me they often loathe the process of setting up a solid pitch and driving everywhere for meetings.. but I love being on the road! ...and meeting people of different breed!
one of them is quite talented, and also a friend, http://www.ultrastatic.nl (see Impulz QT) , who really isn't much into organizing things, going out and talk to people and clients.. and also strengthened my belief that for this matter I differ from a lot of fellow creatives.