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Out of context: Reply #4

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  • BaskerviIle3

    My 2 cents:
    • Don't use small caps for a logo, I'd go all caps and track things out wider for more impact
    • Consider different lock-ups / arrangements, what you have now is very horizontal. You'll likely need a more vertical arrangement (eg stacked The/Democritus/Society) also.
    • Kill the electron orbit for the 'O'. Even if you thicken it up enough to be readable it doesn't really add much as a type replacement. If you want to pursue an 'atom=science' approach then create a proper, ownable logo to use alongside your wordmark, what you have now is the worst of both worlds (compromised wordmark and generic icon)

    • +1 on small caps. good point!
      I don't agree with your last point - not that it isn't valid - just that that becomes the realm of personal preference I think
      Nairn
    • thanks for this Baskerville! seems like your opinion is shared by others...sarahfailin

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