Jack of all trades ...

Out of context: Reply #19

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  • shapesalad1

    Here's a studio that does similar range of work that you do:

    Branding > UX, came up top of google search"UX branding design studio":

    https://pony.studio

    Within 5 seconds you can read what they do and get a sense of their Art Direction from the overall style of the website in a micro second glance.

    Your first instinct is to scroll down, straight away you get credibility by seeing all their past clients.

    You then see how they work, what they offer, what to expect when working with them.

    Then you get to see examples of their work. The newsletter thingy shows they have peer respect, then - contact them.

    So boom, within 10 seconds I know what they fuck they are about. And If that's what I'm looking for, I'm going to click on their big contact button and talk through a project.

    You could get a shit tonne more freelance work and job offers if you actually do some visual communication and communicate your awesome talent. Worrying less about being jack of all trades. Your work looks good, but it's all over on the right half of the website, small and the iPhone for the UI/UX stuff instantly makes your work look antique. The font size is tiny.

    You've rebelled against all common web design rules and put your logo on the bottom left where no one is going to see it, menu to left in a teeny tiny font. Worse of all... no about page, no contact page.

    Anyway, you're getting call backs, but not the work... I think the portfolio is the reason. It's not fresh, not open and communicating. It's the opposite of visual communication as it visually communicates nothing that matches the quality of your actual work.

    So potential clients are clearly won over by your work but getting caught up by having to decided if you really can deliver.

    They're thrown off by the website. They are having to invest time to slowly go through your website, clearly won over by the work and calling you... They want to hire you as your work is absolutely great, but the site is like the clothes you wear to a job interview, if it's a stinky old t-shirt it's not selling your professionalism.

    Yes to Linkedin, it's where majority of jobs are posted, don't be a pussy, get on it, work it.

    Indeed, just browse it, no need to put CV's on there. You'll get more work through a portfolio site if you do as above and keep a check on SEO.

    These days it's not enough to have a portfolio website, you need to be on the social + design platforms. Doesn't matter if the same work is posted on all of it. They are are purposeful. Like multiple fishing rods, you'll catch more fish. And they build credibility. If you look solid across all social media / design portfolio sites - guess what? You look solid, you look like someone that has game. Thusly everyone wants to hire.

    • By the way, was made redundant, walking straight into another job. Cos I did all that I advise. Even though my actual work isn't all that great.shapesalad
    • In the real estate game what wins is Location, Location, Location.shapesalad
    • In design what wins is Presentation, Presentation, Presentation.shapesalad
    • You can sell a crayon sketch of a turd if the presentation is absolutely on point and sells it to the audience.shapesalad
    • All good advice shape +++grafician
    • also very true, many designers build their website for other designers, to be cool, not for real business clients sadlygrafician

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