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Out of context: Reply #71951

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  • maquito1

    I am a bit frustrated, because after presenting 4 aesthetic directiona for a brand book (brand whose client sent an approved logo and contracted us to design it’s brand book), our marketing director decided that we were not prepared to design options for the brand book’s design but that we should propose overall messaging and different brand voice tones.

    I am not frustrated by the request to work on that nature of aspects of the brand, in fact I think it’s the way to go, but the client sent a logo, without more, and asked for a damn brand book. They didn't ask for a brand story. They are definitely not paying for us to create it. I wasted about 20hs designing something useless, and now I must start all over again, yeeeei!

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    • Do you really say “directiona” or is that a typo?
      ********
    • Typo. Directionsaaa.maquito
    • Or do I look the kind of person who would say QBNA, itsa me, maquitoa!maquito
    • Does “Maquito” imply the existence of a larger, mysterious, “Maquo”?scarabin
    • i'm still trying to understand why the people who did the logo aren't doing the brand book. would have thought one came from the other...hans_glib
    • marketing director should have been involved from the start, their fault for not, too late to suggest stuff.shapesalad
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