3D
Out of context: Reply #4
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Personally, interiors aren't harder than interiors and can often be easier because you can frame the image. GI works so well these days it's not that difficult to make a clean image.
The interior design will be crucial, though, so if you aren't an interior designer you might start thinking about that (I am an architect and have also been working with interiors for a long, long time).
For exteriors there are far more variables - landscaping (is it 3D or done in post?), vehicles, where does the sun come from, time of day, reflections, etc.
For software, as f_m notes, most software does the same thing these days. We use 3DS Max with Vray mostly because there are so many assets available. Need a certain chair? Turbo Squid probably has one you can buy.
Sketchup is very different than the other players but is fast for those not used to 3D (I've been using Max for 23 years now) and there are plenty of rendering plugins now. You won't be able to do animations, etc., but that's a whole other discussion.