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Microsoft's robot editor confuses mixed-race Little Mix singers
Microsoft’s decision to replace human journalists with robots has backfired, after the tech company’s artificial intelligence software illustrated a news story about racism with a photo of the wrong mixed-race member of the band Little Mix.
A week after the Guardian revealed plans to fire the human editors who run MSN.com and replace them with Microsoft’s artificial intelligence code, an early rollout of the software resulted in a story about the singer Jade Thirlwall’s personal reflections on racism being illustrated with a picture of her fellow band member Leigh-Anne Pinnock.
Thirlwall, who attended a recent Black Lives Matter protest in London, criticised MSN on Friday, saying she was sick of “ignorant” media making such mistakes. She posted on Instagram: “@MSN If you’re going to copy and paste articles from other accurate media outlets, you might want to make sure you’re using an image of the correct mixed race member of the group.”
“This shit happens to @leighannepinnock and I ALL THE TIME that it’s become a running joke,” she said. “It offends me that you couldn’t differentiate the two women of colour out of four members of a group ... DO BETTER!”
What Thirlwall could not have known, according to sources at the company, is that the image was selected by Microsoft’s artificial intelligence software, which is already responsible for editing parts of the news site, which attracts hundreds of millions of readers worldwide.