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Out of context: Reply #70530
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- sted-1
In 2008 I had the opportunity to execute my first exhibit designs at a construction trade show for two clients. With one of them, first time showing off the product I re-designed. This included the financial and marketing planning for both clients, and a complex strategy winning my first from the automotive industry :)
Because we couldn't sell them anything new, just show that we can do the standards properly one of the clients was basically used to finance our playground for the other one.
We had some nice ideas but one had a more important purpose than anything else.
I knew that any photo we take can be used for marketing purposes without permission or compensation. The goal was to make as much photos as possible, what we can use in the upcoming campaign for the products.We sold the idea of building miniature houses, with their exact same way made and looking product on the roof, what we will put on RC cars and drive these around the show. With the help of a friend and after 5 days with lots of mistakes on the learning curve, we made 3 awesome rolling houses with 3d bitumen shingles :)
I still remember the suffering and the fucking pain we had by just developing the know-how to apply the pattern on the roof in the first night, and getting back to the office in the morning to copy-paste the brand materials for the other clients design, and mute the phone while i'm yawning. The photographer was a really nice new guy who understood what I want. We agreed on the numbers we're going to buy in raw, and the 3 concepts for the campaign shots.
Everything went amazing.
People could not be scraped off our rolling houses. We made tons of awesome photos. The guy was extra nice and after working 3+3 hours with lots of girls/sales people all around the two places + the walking with the houses and directing people for the photos, he sent me over the low-res previews for 1-2k raw pics every night. And on the third day he made the perfect kitsch photo what I had in my mind, about the popping happy kid with an endless smile touching that rigid dark bitumen roof like he wants it.We won, the new client what meant taking part in the introduction of a large model face-lift campaign. Starting with an exhibition in 60 days. Lots of work on my end, and exactly zero time to care about a campaign what we will execute in 4 months.
I never was be able to get those photos because the guy wasn't paid in full. The financial meltdown just started to emerge in Hungary so my boss used that as an excuse not to pay. And I was told that everything was fine. Later the campaign was called off because he couldn't show the invoices for half of the client's marketing budget after an audit, and I had to give up my first patent contract for the product design to avoid the lawsuit.
- It sucks it didn't pan out, I feel your pain. At least you learned something, you'll be able to use that new knowledge later I'm sure.zarkonite