Colors
Out of context: Reply #18
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- i_monk3
My new employer has a terrible secondary colour palette—a mix of drab, muted tones (think dirty RGB), a few neons/florescents, and a random grey—that absolutely doesn't work with the primary colour (a navy blue). I have no idea where they came from (the person who picked them no longer works here), they really haven't been implemented, and it's my job to fix this sort of shit, so I'm going to change them.
So let's talk about secondary brand colours for a minute. How do you pick them? Are you just using a colour wheel like (...jesus, there's a lot of these sites now...) or go with your intuition/rote rules? How many is enough? (The current six were pared down from a longer list of 16! Why do we need three slightly different shades of light grey!?) What uses are you thinking of when picking secondary colours?
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