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It doesn't happen only in advertising. I think you're talking about salesmen, not necessarily "bullshitters" although they can fall under the same category as well.
I currently work with someone who went from being a Product Analyst making 70K to Product Manager at 120K, and having his own office (we work in an open space) in only 6 fucking months. He came from a financial background with no experience in web development. All that because he is a great salesman.