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What are you trying to do?
There are a lot of crap "agencies" that come up with "strategy" and them produce poorly designed materials.
In my experience, people are generally impressed by famous clients you've worked with. So say you worked somewhere that had Microsoft as a client. Even if you didn't do anything good for them or just helped out the team making new Office icons, that will go further than your work designing a cool coffee shop. Unless you want to do more bars / coffee shops.
So just stretch the truth of your role at previous jobs and you'll be fine.
But don't lie about working a place you didn't or whatever.