Noob Question: Designing a Sportswear Logo
Out of context: Reply #4
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- ben_2
Your second paragraph kind of sums it up.
Your friend is starting something they want to invest as little capital into as possible, in the hopes that something about the logo on a shirt will catch with enough people that they can spin some sort of company together with the earnings from.
These opportunities will come up multiple times through your career without a doubt. They'll range from entirely worthless to potentially life-changing from a financial or portfolio perspective.
On top of what Nairn said, both of you have relatively little to lose in this equation. I'd look for enough beer money to get you through the project along with a percentage in the "company" which should be linked to gross sales or net profit.
Here's a little inspiration - 7 years ago I did the branding for a small juice bar for a friend who couldn't afford my typical rate. We worked something where the $ compensation was respectful both ways and I had a little stake in the future of the company. The company has been super successful - to the point of generating a reliable passive income for my family.
On the other hand, I also lost close to $50k once on an equity deal that went to shit.
YRMV.