Brands That Utilize Illustration?
Brands That Utilize Illustration?
Out of context: Reply #4
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- duckseason0
A lot of startups & tech companies still lean pretty heavily into it; however, I've noticed some folks lately shifting to 3D, abstract representations of concepts, and even back to photography.
(Mixed bag below)
https://www.intercom.com/
https://www.digitalocean.com/
https://www.zendesk.com/
https://asana.com/business
https://mixpanel.com/
https://www.helpscout.com/
https://pitch.com/
https://bloom.co/
https://www.abstract.com/
https://serverless.com/enterpris…If you search through some team pages on Dribbble you can sometimes see how they use em across larger campaigns, marketing materials, events etc.
- ^duckseason
- Abstract is basically run by designers so they know the differences in illustration stylegrafician
- Bloom uses those illustrations just for decorative purpose, nothing too fancy concept wisegrafician
- HelpScout uses illustration just to seem "friendlier" to their targetgrafician
- mixpanel again just uses some 3D elements for decorationgrafician
- Asana should check their illustration assets, they look blurry on 27" screen scaled to full-screen...oh, wait! Those are actually videos, lolgrafician
- Zendesk...nah, just being weird trying to use a "different" illustration style for people. Those "ppl" look like stick figures...grafician
- Digitalocean - they're all over the place...sometimes using line-art illustration, then izometric style, then flat style for icons...too messygrafician
- Intercom - basically they only use some "hand-drawn" icons, nothing to see here, reallygrafician
- WINNERS: PITCH.com! Now that's how you differentiate! 3D illustrations but keeping the colorful illustration style! Expect everybody to copy these guys next!grafician