Digital Marketing for Agencies
Digital Marketing for Agencies
Out of context: Reply #5
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LinkedIn is kind of interesting. A couple of freelancers I know use it to broadcast/show off work they’ve just finished for a client or agency, and their upcoming availability in the same post. It seems to work for them, and they’re very well-connected on that platform to the German agency scene.
The thing is, though, it’s a bit of a chicken-and-egg scenario: did they do offline networking first and build up their LinkedIn network accordingly, or did they start their networking efforts on LinkedIn first?
Either way, I think reputation here plays the same important role as it would for an agency marketing itself, rather than using the platform just for lead generation.