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Out of context: Reply #13
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- wideye0
This will come off as an unpopular statement, but the font's not that bad considering that it has some geometric consistency with the glyph.
The problem as I see it is that malking the logotype larger won't solve anything from an identity standpoint. Yes, it needs to be larger for technical reproduction reasons, but the glyph and logotype want to be integrated a little more to form a consistent shape to make it a combination logo. Otherwise, the two logos are modular pieces that simply coexist. The danger is that the company could potentially use one or the other depending on the situation, and this would hurt any consistency and brand recognition.
Or maybe I'm just too married to Swiss/New York style theory. Interpret as you will. Nice work so far, brotha.
Rob of Wideye
http://wideyegroup.com