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instagram is the most interesting because it's the next evolution of an international visual language (which ASCII representation of graphics, then emojis, were the initial steps in), even if a lot of it is selfish bullshit, the mass recognition of photography as instant communication will inevitably change the concept of language as a whole...
but as a whole if you threw out social media, even the slight interst of instagram wouldn't be any sort of significant loss, and humanity would be better off without any of it
facebook is probably the worst