Branding Process
Branding Process
Out of context: Reply #28
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- sarahfailin0
Not sure what thread to post this in, but what do y'all think about using previous logo versions for retro-style or vintage merchandise?
Should a company ever use an old logo again? Or should they be buried away forever, and if you make a vintage style t-shirt, it should be with your new logo, made to look vintage?
- Nostalgia sells. Look at the gaming/tech industry t-shirts, everything is retro. Drinks and confectionery are also backward looking. Cadbury has released a...Morning_star
- ...line of WW2 packaged chocolate bars. Pepsi, Coke, Fanta, etc all have heritage references in their marketing. I would argue that making the latest...Morning_star
- ...logo look old is not a good idea from a brand integrity perspective. The latest version should be uncorrupted. However, i think it depends on the industry.Morning_star