Branding Process
Out of context: Reply #25
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- fate0
"fate I agree with your points completely, don't get me wrong, but a proper process requires a huge budget, sometimes all they need or want is a stupid logo." _niko
True, but I've also just taken an afternoon and had a conversation with a client to run through those same questions.
And I totally hear what you're saying about the art, innate creativity, sexy side of business getting lost. That's the bit that I think we all truly want from this industry and all the long hours we put in.
But I find running through that list actually gives me and my clients permission to be completely off the wall and embrace that sexy, creative, insane, unexpected side.
Because then you have some justification when you say "Look, all your competitors are doing this. You can't just copy them, you have to stand out and be different. What you're doing isn't enough. We need to do something outrageous, something that gets press coverage, that gets people talking. Or makes them fall in love with you so much that they take their children's children back to experience what you have to offer"
It gives you permission to think beyond the logo, type, colors, art and copy.