Branding Process
Out of context: Reply #24
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- fate2
At one point or another, I think we've all set foot in a place and thought to ourselves "It doesn't matter how good a logo or campaign I create, this place is doomed if it doesn't reinvent itself"
The best projects I've ever worked on, the ones I'm most proud of, are helping businesses completely change what they stand for. You're not just putting lipstick on a pig, you're using your skills as a creative individual to reimagine what a business, an organization, or a non-profit can actually be.
dyspl, I get where you're coming from. You can't run a client's business for them, and research can definitely justify anything. I've seen the flipside as well, where research and planning would have saved millions of dollars and years of time, because, for example, a client didn't realize they needed to build brand awareness and credibility before launching straight into an international eCommerce strategy.
- It’s worth noting that I’m in-house, so there are people in charge the marketing research. As a freelancer you might have to tackle this yourselfdyspl
- But then it means a consequent budget, that maybe are not so often given to small teams/freelancers.dyspl
- And the usual mom&pop shop don’t usually have a budget for something more than a nice empty shell?dyspl
- Anyway, back to my color pencils :)dyspl