Branding Process
Out of context: Reply #22
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- dyspl1
@fate
While I agree with you on the importance of what you wrote, I’ve always been very cautious with that side of the branding process.
To me this is a marketing person task, and our job is then to deliver the design according to the brief from marketing.
It’s just my personal view, but I find as annoying the case of designers thinking they are marketers because the have ideas, as the clients or marketing guys thinking he can design because he has “good taste” etc...
Each task require a specific knowledge and I’d rather concentrate on my part : making the shit looking cool according to the brief I’ve been given.And from my early years in art school there’s a thing I grew up hating : the idea you can justify anything by “research”. In the end a turd is still a turd, no matter how many studies and analyses have been conducted.
- Too modest ;)studderine
- Just very happy as a designer :)
Hope everything is good in SF!dyspl