End of agencies?
End of agencies?
Out of context: Reply #15
- Started
- Last post
- 42 Responses
- fate0
I honestly don't think in-house is the answer.
And instead of an Agency of Record, I think the norm will be (and already is in a lot of cases):
1) A media buying company
2) UI/UX and Design Studios and Digital Studios on call
3) Production companies or direct relationships with freelance Creative Directors, Art Directors, Photographers, Directors, DP's
4) Consultants for strategy
5) And then shit like PR, Event Development, Celebrity or influencers on an as-needed basis.
And that pretty much covers the roles of big agencies right now.
In-house has and will continue to handle the grunt work.