End of agencies?

Out of context: Reply #10

  • Started
  • Last post
  • 42 Responses
  • zarkonite2

    The in-house agencies end up being production houses, the ideas still come from the agencies. We're in a scenario where companies are able to take on a lot more of in-house because the tools are easier to master (and by tools I also mean managing your campaigns, not just designing or developping).

    The problem remains talent, no one with the talent to do great work is going to want to work on one product, in-house, all the time.

    Places like Amazon have gotten some success buildingagencies inside their organizations but even a company like Apple understands the value of having agencies bring their perspective to the table.

    Also when you build an in-house team you will have a more limited range than a well staffed agency, and if all you have is a hammer then everything starts to look like a nail. There's a cycle that's been happening where a company will get a great advertising platform from an agency, eventually start thinking they can do it on their own and they build up their capabilities internally and go off on their own. Then the ideas will get stale, things fall apart and they come looking for fresh ideas from the agency world... wash, rinse, repeat.

View thread