End of agencies?
End of agencies?
Out of context: Reply #8
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- fate0
Totally agree Hayoth, this is just the future.
The fundamental problems with in-house:
1) It produces shitty work. Even shittier than a watered down brief. Not that agencies don't also produce shit. But who is gonna say "no" to the boss? Or bite the hand that feeds?
2) CMO's rollover so often. Average tenure of a CMO is 18 months. So you got agencies that have been the stewards of brands for longer than the top brass in many cases.
But it comes down to time, money. In-house is going to be better on those quantitative metrics.