End of agencies?
End of agencies?
Out of context: Reply #6
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- eryx0
Does it depend on the brand in question that determines if an agency is used or not?
What I mean is that a brand like Walmart could get away with in house content that is not of the highest caliber. They are not a luxury brand so they don't have to look like it.
Luxury brands like Rolex or Mercedes might use a higher end agency because the quality of the content has to be in line with the quality of the product.