Mailchimp Re-Brand
Mailchimp Re-Brand
Out of context: Reply #6
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- ben_0
I kind of like how it's a little weird and experimental. I'm probably reading too much into it, but email marketing rarely has anything quirky, interesting or "in progress" about it and almost never feels like humans had anything to do with it. For me, this approach pays off the process of coming up with and iterating on ideas that actual people go through.
I don't feel like the old branding or style they had really gave an impression of a voice that they might have had (except accessible/inclusive/approachabl... which are all boring) - this feels like it could inspire people to try new things. Probably not, but maybe.