The Future Agency - Looking Forward
The Future Agency - Looking Forward
Out of context: Reply #5
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- jbranda1
In my experience the future of most creative agencies if they're to survive (or present day) will have/has the majority of senior creatives and their Principals/Account Executives with PhDs in Social Psychology and Behavioral Science in understanding the width of the audience from tweens to the elderly and design accordingly.
The fact that content is specifically tailored to ones individual online footprint of smartphones usage, Not just for our locations, a specific moment (unlike a desktop) or social media "like", but on our actions when we are presented with content. Its how we interact with it, and our final action before moving on to the next one.