The Future Agency - Looking Forward
Out of context: Reply #2
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- Morning_star2
I think how we consume content has changed so radically that agencies/freelancers will need to adapt their operations to accommodate this. Traditional media will become less important than content that can adapt to any and every channel and audience.
Consumers dictate what they want to see, where they see it and who they share it with . Motion content will continue to dominate and captivate audiences communicating powerful, thought-provoking messages that are difficult to relay in non digital mediums. And of course, Mobile First - Content optimised for smaller screens will result in larger audiences.
Brands now require more content at a higher quality to maintain brand trust and cut through. This cannot be produced by the bosses son on his iPhone. Quality will stand out amongst the noise and therefore a talent for ideas and execution will prevail.
All of this points to a positive future for those that can adapt and overcome. Times change so must we, although i do mourn the loss of Letraset.
- quality will never go out of fashionhans_glib
- Aye mondocpoz
- Motion content is growing, yet salaries in London for Senior Motion Designers is often advertised at £35k!!!!shapesalad
- What regulates salaries is the scarcity of the skill. If you don't like the salary, move out of London or do something else.Morning_star